Kaatil x Anphonic: Crafting Heat and Driving Growth

Key Takeaways:

● Seamless Integration, Maximum Impact:
Anphonic’s tools integrated effortlessly with Kaatil’s Shopify store, driving measurable results without disrupting existing systems.

● Scalable Personalization for Growth:
From upselling to tiered offers, Anphonic’s AI-driven solutions empowered Kaatil to scale AOV and sales volume, positioning them for sustainable growth.

● Elevated Custome rExperience:
Personalized product recommendations and intuitive shopping features enhanced customer engagement, fostering loyalty beyond sales.

● High ROI with Minimal Effort:
Achieving a 14.6X ROI showcased Anphonic’s ability to generate impactful returns while minimizing operational complexity for Kaatil.

About Kaatil: Heat for Everyone

Kaatil was born out of a love for food and a mission to bring India’s diverse range of chillies to every table. From Byadgi’s citrusy heat to Guntur’s powerful kick, Kaatil’s condiments promise sensational heat and flavor for every palate.

Their mission: To make everyone experience Indian Chillies through familiar condiments at multiple heat levels. From mild spreads to fiery sauces, Kaatil offers something for every spice lover, ensuring premium quality, versatility, and a touch of India’s vibrant food culture in every bite.

Challenge: Scaling Flavorful Heat with Measurable Growth

Kaatil’s journey to delight spice lovers came with a challenge—how to increase Average Order Value (AOV) while maintaining their promise of heat for everyone. They wanted to create more value per customer visit, boosting basket sizes through strategic upselling and cross-selling.

Additionally, Kaatil needed tools that seamlessly integrated into their Shopify backend without overhauling their existing systems.

As the founder noted:
"Most often, solutions require a complete overhaul of the existing system. Anphonic's tools were different—easy to integrate, efficient, and designed to grow with us."

Strategy: Personalization at Every Step

To meet Kaatil’s goals, Anphonic implemented a tailored strategy using AI-powered tools that aligned with their mission to create exceptional shopper experiences.

Key Approaches:

1. Slide-Out Cart Integration:
   Enabled shoppers to explore personalized product pairings like condiments of varying heat levels, leading to larger basket sizes.
2. Upselling with "You May Also Like":
   Suggested complementary items like hot sauces and chilli oil, encouraging customers to expand their orders with products they hadn’t initially considered.
3. Buy More, Save More Offers:
   Incentivized larger purchases with tiered discounts, appealing to customers looking to stock up on their favorite condiments.

Results: Turning Up the Heat on Growth

In just a few months, Anphonic delivered transformative results for Kaatil:

● 25.32% increase in AOV: Personalized upselling strategies helped shoppers discover complementaryproducts, boosting their overall spending.

● 20.21% of total sales: Anphonic-enabled tools contributed significantly to Kaatil’s revenue,showcasing the power of personalization.

● 14.6X ROI: Every rupee spenton Anphonic’s solutions delivered unmatched returns.

● 20.92% rise in sales volume: AI-driven recommendations created an engaging shopping journey that converted more browsers into buyers.

Impact: Simplifying Growth with Seamless Integration

Anphonic’s tools not only drove sales but also aligned with Kaatil’s operational needs:

● Easy Integration: Seamlessly incorporated into Shopify, requiring no major system overhauls.

● Scalability: Focused on AOV, basket size, and cross-selling opportunities while leaving room for future feature adoption.

The founder highlights:
"Our focus with Anphonic has been to increase AOV, basket size, and upselling opportunities. With just one tool,we’ve already seen remarkable results."

Looking Ahead

With personalization strategies and seamless Shopify integration, Kaatil is well on its way to bringing the heat to more tables. As they continue exploring Anphonic’s features, the potential for future growth remains limitless.

Whether it’s turning up the spice or boosting AOV, Kaatil, and Anphonic are a testament to how impactful personalization can be for D2C brands.

‍

Ready to elevate your brand like Kaatil? Let’s create shopper experiences that bring the heat!

‍