Driving more than 40% AOV Growth Through ‘Smart Cart’ and ‘Buy More Save More

Key Takeaways:

• 21-44% AOV increase month-on-month using Anphonic’s personalized upselling through Rebuy.
• 15-20% revenue growth month-on-month using Anphonic’s personalized upselling through Rebuy.
• Rebuy-powered sales consistently accounted for up to 30% of total sales, showcasing the effectiveness of personalization.
• Continued plans to explore more features from Anphonic to enhance customer engagement and loyalty.

In a country where intimate hygiene for men is often overlooked, Nuutjob is revolutionizing how men care for their personal health. Founded by Ananya and Anushree, Nuutjob was born with a mission to educate men about the importance of male hygiene, combining humor with a powerful message: Cleanliness is Next to Manliness. However, with a lean team and a niche market, scaling the business and engaging customers effectively was a challenge.

That’s where Anphonic stepped in.

Through Anphonic’s seamless integration of Rebuy, an AI-powered personalization platform, Nuutjob was able to turn customer interactions into personalized shopping journeys that increased average order value (AOV) and boosted overall revenue.

Challenge: Educating a Niche Market While Driving Revenue Growth

As a new brand in the male hygiene space, Nuutjob faced two main challenges: educating customers about intimate hygiene and increasing customer engagement and sales with a limited team. Traditional upselling methods weren’t working effectively, and many men were hesitant to explore products beyond their initial purchase.

Ananya shares:

"A lot of men in India are still getting used to the idea of intimate hygiene. Our challenge wasn’t just getting them to buy one product—it was helping them see the value of a complete routine. That’s where we needed a more personalized approach to show them what works for their needs."

This challenge meant Nuutjob needed a solution that could offer tailored product recommendations and incentivize customers to complete their hygiene routine. With Anphonic's help, they found that solution in Rebuy.

Strategy: Scaling Personalization through Anphonic’s Integration of Rebuy

To address these challenges, Anphonic implemented Rebuy’s Smart Cart and Buy More; Save More features across Nuutjob’s e-commerce platform. This integration allowed Nuutjob to personalize the shopping experience, offering contextual upsells and product pairings that encouraged customers to explore more products within the brand’s hygiene routine.

Ananya reflects on how pivotal Anphonic’s role was in transforming their customer engagement:

"Anphonic helped us see the gaps in our customer experience—things that we, as founders, often overlook. Through Rebuy’s features, we were able to personalize recommendations and incentivize customers with subtle upselling techniques that never felt pushy but rather like a natural extension of their shopping journey."

Key Features Used:

• Smart Cart: Provided personalized upsell offers at checkout, showing customers complementary products, which helped them build their full hygiene routine.
• Buy More, Save More: Offered discounts on additional purchases, encouraging customers to increase their order size and complete their routine, driving higher AOV.

Through these features, Anphonic enabled Nuutjob to tailor recommendations based on customers’ shopping behaviors, encouraging repeat purchases while educating them on how to maximize their hygiene care.

Results: Measurable Growth with Anphonic and Rebuy

In just five months, Nuutjob experienced significant growth, achieving a total incremental revenue increase and consistent boosts in AOV. Anphonic’s integration of Rebuy allowed the brand to maintain steady month-on-month revenue growth, with incremental revenue increasing by an average of 15-20% each month.

• Overall revenue growth: Rebuy-powered sales consistently contributed up to 30% of Nuutjob’s total sales, demonstrating the effectiveness of personalized upselling and cross-selling.
• AOV increases: Nuutjob saw an average 25-40% increase in AOV across the months, driven by personalized offers through Smart Cart and AI-powered cross-sells.
• Sustained customer engagement: Rebuy Add-On orders accounted for up to 20% of total orders each month, further deepening customer engagement.

Anphonic's personalization strategies, implemented through Rebuy, proved highly effective, delivering measurable growth across both revenue and customer engagement.

Impact: Transforming Customer Experience through Personalization

Anphonic’s Rebuy integration didn’t just drive sales—it transformed Nuutjob’s relationship with its customers by providing personalized product recommendations that educated shoppers on the full scope of intimate hygiene.

Ananya explains how this change reshaped their customer engagement:

"For us, it’s not just about selling products—it’s about guiding our customers on how to build a complete hygiene routine. Rebuy helped us show them that, and Anphonic made it easy to implement. It feels like we now have a personal shopper for every customer."

The Smart Cart and Buy More, Save More features, powered by Anphonic, enabled Nuutjob to create a seamless, intuitive shopping experience where customers felt empowered to explore more products. This not only increased AOV but also built customer loyalty by offering genuine value.

Anphonic’s Role in Nuutjob’s Continued Success

With Anphonic’s integration of Rebuy, Nuutjob has been able to achieve substantial growth in revenue and AOV in just a few months. The personalized upselling strategies have helped them not only increase sales but also better educate customers on the importance of male hygiene, fulfilling their brand’s mission.

As Nuutjob continues to scale and expand, Anphonic and Rebuy remain central to their strategy for delivering tailored customer experiences and driving future growth.